Tips to improve your email marketing campaigns:
Define your goals. What do you want to achieve?
Build a qualified Opt-in List. Collect email addresses during checkout or on the confirmation page. Make sure the content of your site is up-to-date.
Send relevant content to your recipients. Number one reason people use email is for personal communication. Ask what kind of information your recipients would like to receive. To increase your return on investment, communicating directly to your recipients based on targeted groups of recipients. Determine what is the best to interest new customer and get the old customers to return.
Personalize the subject line and insert a first name. This will make the recipient feel you have more of a one-on-one relationship with them.
Test and review your email marketing campaigns, until you get the most effective way. Which of your email marketing campaigns got the best or worst results? Why?
Email marketing software will help you improve your email marketing campaigns. Currently there are many email marketing software for creating, maintaining, and sending to your mailing lists. The software will help you to manage your next email marketing campaign using statistical tracking, time sensitive autoresponders, custom subscription forms, personalized mailings, advanced real time graphical reporting, and more.